The importance of feedback for your restaurant
Asking for Customer Feedback
In order to build a solid customer database and have a clear image of your business's strengths and weaknesses, you will need as much feedback as possible. It has been found that 77% of customers are more likely to put their trust in brands that solicit and act on customer input. It is therefore important to provide clients with various feedback options in order to ensure that they receive a response. Surveys are particularly effective, on the other hand, live chats, call centers, social listening, and direct email marketing can also be effective to reach out to a large number of customers based on their preferences.
Analysing and Categorising Feedback
Restaurants should sort feedback into three categories: product (food/drink), customer service, and marketing/sales. This will help you identify your areas of success or failure and determine the next steps in an easier and faster way. Subdividing these categories into positive, negative, and neutral responses can be helpful in identifying specific areas that might need immediate attention.
Implementing Changes Based on Feedback
Restaurants should carefully analyse the strengths and weaknesses identified in their customer's feedback, and make any necessary changes to their operations as quickly as possible. Feedback can provide crucial insight into how to keep restaurants up-to date with the trends and provide the best possible service. Sharing the feedback comments to workers on a managerial level can help ensure smooth transitions within the restaurant's operations or menu adjustments.
Following up with Customers Who Shared Feedback
It has been found that 77% of customers are willing to provide feedback as long as they receive a quick response. Therefore, it is advised that restaurants provide their customers with a response so that they know they have been heard. Thank your customers for taking the time to provide your establishment with their feedback in a personal and sincere way. It is also important to let them know that their comments form an integral part of improving service and business performance.
Measure Customer Satisfaction
Customer happiness and corporate performance have a significant relationship. Feedback allows you to gauge your customers' satisfaction after their visit to your restaurant. Customer ratings are a simple way to assess customer satisfaction and current business performance.
Gathering Feedback Shows You Value Their Opinions
When you ask for feedback, it shows that you value their opinion. They will feel more connected if they are involved in the shaping of your business. Customer lists help you manage your customer relationships effectively. This is the most effective strategy to gain loyal customers who will serve as brand ambassadors and spread positive word of mouth about your business!
Feedback Helps to Create Best Customer Experience
Feedback allows you to identify areas for improvement. When an unhappy customer complains about a mistake, you can reply quickly and find a solution to correct it so that it does not happen again.
Waitrr Feedback Mechanism
Waitrr's QR ordering system provides your restaurant customers with a feedback page at the end of their in-person dining/take-away experience. Waitrr collects the data in order to help you identify the areas of improvement and elevate your restaurant's customer relations. Waitrr allows your customers to give quick and efficient feedback with minimal clicking, in just 3 simple steps. Contact us for more information!