Running a restaurant takes a lot more than love for food or love for feeding people. It is imperative to be an individual driven by passion, who manages daily operations, supervises staff, adapts to changing customer demands and industry trends, and is also a good leader and effective communicator. That sure sounds like a lot on your plate! Wouldn’t it be nice if technology could help you and take some of the load off your hands? Automation will empower you to manage many of the core functions of your business. F&B innovation has come a long way, and restaurant technology is at the forefront.
Technology has become key to many industries, and the restaurant business fast is catching up, with online food ordering systems gaining popularity. In fact, they have become critical to restaurant operations with COVID-19 changing how the world functions. A robust ordering system can be a boon to your restaurant and help you in more ways than you might think.
Automation to Increase Average Spend
A web-based ordering and payments solution that allows customers to browse through your menu, select what they want and pay for their order with just a few taps on their phones can transform their ordering experience completely. As a restaurant owner, you could offer a customised ordering experience by adding your menu and pictures of the food you offer, along with additional branding elements on a platform like Waitrr. Unlike traditional menus, the system will increase average spend through automated cross-selling and up-selling. Waitrr also has you covered with easy checkout, live feedback and built-in loyalty programs to instil customer loyalty.
A Seamless Process for Guests and Restaurant Staff
When facilitating online ordering for restaurants, platforms like Waitrr ensure that your restaurant’s brand identity is well highlighted. With the right balance between aesthetics and functionality maintained throughout the ordering process, customers place orders with the fewest possible clicks. An optimised menu, easy checkout with card, Apple Pay or Google Pay, and customers ordering themselves without the need to ‘split the bill’, will put your restaurant on the fast track to success.
By automating the ordering taking and payment processes, Waitrr eliminates the risk of human error, reduces wait time for customers, and increases table turns. It helps restaurants reduce the need to recruit and retain staff - labour shortages are a major problem for the industry. Automation of repetitive tasks also allows the staff to interact better with customers and understand their preferences, which leads to superior customer experience. Enhanced operational efficiency along with better customer experience is a win-win that every restaurant is striving for.
The Bottomline: Grow Revenue and Reduce Costs with Mobile Ordering & Payments
Mobile ordering is here to stay. A strong digital presence will improve your restaurant's performance, no matter how many tables you serve. On top of all that, a growing segment in all restaurants - Gen Z – is hooked to their smartphones and swear by online reviews. Offering them a quick and efficient online ordering experience will make you their favourite restaurant in no time. Make a start, now!