2023 | Case Study
Step into the heart of Serangoon, Singapore, and discover Gusta Sourdough Pizza Co, a hidden gem nestled near the vibrant NEX mall. With its charming ambiance and industrial-chic setting, this intimate pizzeria captivates pizza enthusiasts seeking a unique dining experience. Gusta Sourdough Pizza Co takes pride in its handcrafted sourdough pizzas, which showcase a fresh and modern twist on traditional Italian methods.
The Art of Natural Fermentation:
At Gusta Sourdough Pizza Co, natural fermentation is the key to unlocking exceptional flavors. Their pizza dough is meticulously crafted using a proprietary blend of Japanese flours, followed by a slow fermentation process lasting at least 72 hours. This patient approach results in pizzas with deep and complex flavor profiles, complemented by a crispy crust that offers the perfect chew.
To achieve the hallmark characteristics of a Neo-Neapolitan style pizza, the meticulously prepared dough is adorned with thoughtfully selected ingredients and swiftly baked in a 450°C Italian pizza oven for a mere 90 seconds. This rapid and intense cooking process ensures that each pizza emerges with a harmonious blend of flavors and textures, leaving patrons craving for more.
Partnering with Waitrr for Operational Excellence:
Recognizing the need to manage staff shortages, streamline operations, and enhance customer experiences, Gusta Sourdough Pizza Co sought the expertise of Waitrr, a leading technology solution provider for the food and beverage industry. Waitrr's innovative offerings became a game-changer for the pizzeria.
Empowering Operational Efficiency:
Gusta Sourdough Pizza Co embraced Waitrr's contactless QR ordering and payment technology, revolutionizing the way customers engage with their menu. By simply scanning Waitrr's QR code using their phone's browser, customers gain seamless access to the restaurant's delectable offerings. With this streamlined process, Gusta Sourdough Pizza Co has increased table turns, reduced wait times, and enhanced overall customer satisfaction.
Proactive Customer Service:
Waitrr's live feedback feature has proven invaluable for Gusta Sourdough Pizza Co. Real-time feedback from customers allows in-store operations managers to address any concerns promptly, turning potential negative experiences into positive ones. By swiftly resolving issues before guests leave the premises, the restaurant significantly reduces the likelihood of negative social media reviews, fostering a reputation for exceptional service.
Thriving in Partnership:
Rachel Lai, Director of Gusta Sourdough Pizza Co, expresses her satisfaction with the Waitrr partnership, stating, "Waitrr has been a game-changer for our business at Gusta Pizza. Their contactless QR ordering and payment technology have significantly improved our operational efficiency and customer experience. With Waitrr, we’ve increased table turns, reduced wait times, and enhanced overall satisfaction. It’s a valuable partnership that has helped us navigate staffing challenges and thrive in the competitive restaurant industry."
Continued Success and Growth:
The ongoing collaboration between Gusta Sourdough Pizza Co and Waitrr is a testament to their shared commitment to operational excellence and delivering exceptional customer experiences. By embracing technology and leveraging Waitrr's expertise, Gusta Sourdough Pizza Co continues to captivate pizza lovers, delighting them with the perfect blend of traditional craftsmanship and modern convenience.
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