Why POS Integrations Deliver So Much Value
By Tim Davies, Chief Operating Officer at Waitrr.
We sometimes get asked "What makes Waitrr better than the other QR ordering & payments solutions out there?". As you can probably imagine, we think about this a lot.
What are our strengths? What are the challenges that we're uniquely qualified to address? How can we deliver even more value to our restaurant, cafe and bar partners?
We work hard every day to answer these questions and to deliver solutions that are indeed better than the other players in the market. Without giving away all of our secrets, one thing that separates Waitrr from others, is POS integrations.
A bit of background on Waitrr - seamless QR ordering & payments
In case you're unfamiliar with our solutions, one of Waitrr's key offerings is our QR ordering & payments system. In brief, guests scan a QR code on a restaurant's table and the system brings up the menu in the guest's browser (without them needing to download an app). The guest then places an order and makes payment (usually by Apple Pay or Google Pay) and the staff prepare the food and drinks. When the guest is finished dining, they stand up and leave, without waiting to pay the bill.
Behind the scenes is where the magic happens
What isn't clear from my description above is how the kitchen staff receive the order to prepare and how the floor staff know where to deliver the food. As should be obvious by now, it's through integrations between Waitrr and the restaurants' POS systems. Once the guest submits their order, it automatically appears in the POS, with the table number attached, and is sent to the relevant preparation station(s).
High volume restaurants, like the ones Waitrr supports, have multiple stations for efficient food & drink preparation. A guest using Waitrr could place a single order for chips (frying station), a steak (grilling station), a glass of wine (the bar) and some apple pie (dessert station). The order will automatically be split, with each item sent to the relevant station.
Modifiers can of course be applied to the menu items, signifying how the dishes should be prepared, and whether they should be served now or later.
Why this is so valuable: time and labour
The reason this is so valuable is that it frees up staff capacity. As I mentioned in a previous blog post, there is a major shortage of people willing, and able, to work in restaurants, cafes and bars around the world. Using a solution like Waitrr, allows restaurants to provide a premium level of customer service, with fewer staff. We have partners regularly tell us that they couldn't run their restaurants without Waitrr, because they simply can't recruit enough staff to provide the level of service customers expect.
Why this is a competitive advantage for Waitrr, is that POS integrations are complex to build. Once the initial development effort is complete however, adding restaurants that use the integrated POS is instantaneous. Waitrr has already completed more than 20 POS integrations, including Revel Systems, Square, Lightspeed, Miss Tipsi and Micros Simphony just to name a few. We aren't stopping there of course, we're adding more integrations every month.
If anything I've said above sounds exciting, please feel free to reach out to us. We'd love to talk with you if you operate a restaurant and want to offer QR ordering & payments to your customers. We'd also love to talk with you if you run a POS company and want to leverage Waitrr's technology.